1. Data that we collect
We may collect various information if you seek to place an order for a product to us on the Site.
We collect, store and process your data for processing your purchase on the Site and any possible later claims, and to provide you with our services. We may collect your title, name, gender, email address, postal address, delivery address (if different), telephone number, mobile number, fax number, payment details, payment card details or bank account details.
We will use the information you provide to enable us to process your orders and to provide you with the services and information offered through our website and which you request. Further, we will use the information you provide to administer your account with us; verify and carry out financial transactions in relation to payments you make online; audit the downloading of data from our website; improve the layout and/or content of the pages of our website and customize them for users; identify visitors on our website; carry out research on our users’ demographics; send you information we think you may find useful or which you have requested from us, including information about our products and services, provided you have indicated that you have not objected to being contacted for these purposes. Subject to obtaining your consent we may contact you by email with details of other products and services. If you prefer not to receive any marketing communications from us, you can opt out at any time.
We may pass your name and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier).
Your actual order details may be stored with us but for security reasons cannot be retrieved directly by us. However, you may access this information by logging into your account on the Site. Here you can view the details of your orders that have been completed, those which are open and those which are shortly to be dispatched and administer your address details, bank details and any newsletter to which you may have subscribed. You undertake to treat the personal access data confidentially and not make it available to unauthorized third parties. We cannot assume any liability for misuse of passwords unless this misuse is our fault.
We shall not share any of your personal information with third parties located outside the European Economic Area.
Credit Check and Fraud Prevention
We may use UK credit reference (CRA) and fraud prevention (FPA) agencies to help us make decisions as to whether to accept an order for products on the Site. A condensed guide as to how we, CRAs and FPAs will use your information is detailed below. If you would like to see more information about this, or the agencies we use, please contact us. We will use your data in the following ways:
a) We will search at UK CRAs and FPAs for information on those placing orders for products on the Site.
b) We will use the information provided to us by UK CRAs and FPAs to help make decisions about all those placing order for products on the Site.
c) If you give us false or inaccurate information and we identify fraud, details may be passed to UK CRAs and FPAs.
d) The UK CRAs will record details of the searches that we make with them.
d) The information which we and other organizations provide to the UK CRAs and FPAs may be supplied by UK CRAs to other organizations and used by them to perform similar checks. Organizations may access and use the information recorded by FPAs from other countries.
Currently we are taking Experian’s Authentication Service and Money Laundering Service for the aforementioned purposes.
Other uses of your personal information
We may use your personal information for opinion and market research. Your details are anonymous and will only be used for statistical purposes and Firmiana SE. You can choose to opt out of this at any time. Any answers to surveys or opinion polls Firmiana may ask you to complete will not be forwarded on to third parties. Disclosing your email address is only necessary if you would like to take part in competitions. We save the answers to our surveys separately from your email address.
We may also send you other information about us, the Site, our other websites, our products, sales promotions, our newsletters, anything relating to other companies in our group or our business partners. If you would prefer not to receive any of this additional information as detailed in this paragraph (or any part of it) please click the ‘unsubscribe’ link in any email that we send to you. Within 7 working days (days which are neither (i) a Saturday or Sunday, nor (ii) a public holiday anywhere in England) of receipt of your instruction we will cease to send you information as requested. If your instruction is unclear we will contact you for clarification.
We may further anonym data about users of the Site generally and use it for various purposes, including ascertaining the general location of the users and usage of certain aspects of the Site or a link contained in an email to those registered to receive them, and supplying that anonym data to third parties such as publishers. However, that anonym data will not be capable of identifying you personally.
For any competition we use the data to notify winners and advertise our offers. You can find more details where applicable in our participation terms for the respective competition.
Third Parties and Links
Use of Facebook Social Plugins
Our website uses social plugins (“plugins”) provided by the social network facebook.com, operated by Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identifiable by a Facebook logo or the notice “Facebook Social Plugin”. For a full list of all social plugins and their appearance please see developers.facebook.com/plugins.
When you visit a page of our website that contains a social plugin, your browser establishes a direct connection to Facebook servers. Facebook directly transfers the plugin content to your browser which embeds the latter into the website, enabling Facebook to receive information about your having accessed the respective page of our website. For this purpose, the internet address of the visited site (your IP address included) is transferred to a USA-based Facebook server where the data are stored. This occurs even if you do not have a Facebook account or are not logged into Facebook at the time.
If you are logged into Facebook, your visit can be assigned to your Facebook account. If you interact with the plugins, for example by clicking “Like”, or entering a comment, the corresponding information is transmitted from your browser directly to Facebook and stored by it. The information can also be published on Facebook, and shown to your Facebook friends.
If you are a Facebook member and do not want Facebook to connect the data concerning your visit to our website with your member data already stored by Facebook, please log off Facebook before entering our website. You can also block Facebook social Plugins by using add-ons for your browser, like the “Facebook Blocker”.
You now have the option of staying logged in with the ‘Keep me logged in’ option. Check the ‘Keep me logged in’ box and use our services without having to log in every time. If you request to change your personal details or if you want to stop an order you will still be asked to provide your password. We advise you not to select ‘Keep me logged in’ if the computer you are using is being used by more than one person. Please be advised, you are only given the option of selecting ‘Keep me logged in’ if you have your browser set up to store cookies.
It is not necessary to accept cookies to visit our website. However, if you would like to place an order or add an item to your shopping basket, you will need to set your browser to accept cookies so you can use the shopping basket and checkout functions.
What are Cookies?
Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. There are two different kinds of cookies: session cookies, which are deleted the moment you quit your browser; and temporary/permanent cookies, which are stored on your data carrier for a longer period of time or, in some cases, permanently. Cookies help us to tailor our website to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.
What kind of cookies do Firmiana use?
Most of the cookies we use are session cookies which are deleted at the end of your browser session. We use these to allow you to use our shopping basket function across more than page of our site, for example. We do use some cookies that remain on your computer after you have quit your browser. This kind of cookie enables our system to recognize that you’ve visited our website before and to remember which settings and products you preferred. These temporary/permanent cookies have a lifespan of around one month to ten years, after which they will be automatically deleted. These cookies allow us to collect and analyze data to come up with strategies to improve our website. This makes our website easier for our customers to use and helps us to provide you with personal recommendation of products you may like. Our aim is to offer you a fun, easy shopping experience on a website that is tailored to your tastes.
What kind of information is stored in cookies?
The cookies used by Firmiana are never used to store any personal information. Therefore our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymous information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.
What is on-site targeting?
Firmiana’s website gathers information that could be useful in tailoring our adverts and online offer to our customers. This information is not used to identify you as a user; it is solely used for the optimization of our website. Information collected by our cookies is not stored with our customer’s personal information or order information, it is only used to provide our users with adverts and/or notification of offers and services that are suited to their individual tastes, using click stream analysis (e.g. adverts for reduced trainers if a customer has been browsing our sports shoe selection). Our goal is to provide you with a shopping experience suited to your tastes and shopping preferences.
Do Firmiana use third party cookies?
Cookies from specific business partners are allowed by Firmiana for the purpose of tailoring their adverts to your tastes and browsing habits, so cookies from some of our partners may be stored on your computer when you visit our site. These cookies are temporary/permanent cookies, which will be automatically deleted from your computer at the end of their lifespan (14 days to 10 years). As with our cookies, these third party cookies do not collect any personal information. The data stored is collected at certain times, allowing these companies to see which products have been viewed most frequently but this is done completely anonymously under randomly designated user ID numbers. Therefore, this data will never be pooled with any personal information you have given Firmiana. Third party cookies have the sole purpose of allowing our partners to advertise products that may interest you.
Our website uses retargeting, which allows us to make our online offer more interesting for you. Retargeting technology means we can advertise recently viewed and related products on our partners’ websites, meaning our adverts, even on other companies’ sites, are relevant to what you would like to see. We do this by analyzing user behavior from data collected by our cookies. Even this kind of information is anonymous, with no personal information being stored and no user profiles.
Declaration of Consent
How can I prevent cookies from being stored on my computer?
You can change the settings in your browser to ask for your permission every time a cookie tries to access your computer. If you would like to accept Firmiana cookies but block our partners’ cookies, you can set your browser to block third party cookies.
Usually, your browser’s help section will provide information on how to change your cookie settings.
We recommend only changing the browser setting for your profile on shared computers.
You can find detailed information on how to change your browser settings by clicking here.
If you want to find out more information about cookies, go to http://www.allaboutcookies.org.
The Site uses technology from Webtrekk GmbH (www.webtrekk.de) through which data is collected and stored for marketing and optimization purposes and data use profiles are prepared under a pseudonym. Cookies may be used for this. The cookies enable recognition of the Internet browser. The data collected with the Webtrekk-technologies is not used, without separate authorization by the person concerned, to personally identify the visitors to this website and is not collated with personal data on the pseudonym holder. The permission for data recording and storage may at any time be cancelled with on-going effect.
3. Log Information
Every time you visit Firmiana, information is sent from your browser to our server log files, where it will be saved. The information transferred includes: time and date or visit to our site, which pages were viewed, IP address, URL of site that referred you to Firmiana, how much information has been stored and which browser you have been using.
Once we have all this information, all IP addresses are deleted or anonymised. Anonymisation means that your IP address is changed in such a way that they either cannot be linked with the original user or can only be linked through extensive research.
The anonymous information stored in this log file is then used to improve the shopping experience on the Firmiana website by making our navigation more user-friendly, finding errors quickly and directing our server’s capacity to where it is needed most. For example, this information allows us to work out our busiest times and plan enough server power for those times to keep our site running as quickly as possible.
I hereby give my permission for Firmiana to analyze and use protocol data to develop and optimize their online shop.
We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through the Site, we collect your personal details on a secure server. We use firewalls on our servers. When we collect payment card details electronically, we use encryption by using Secure Socket Layer (SSL) coding. Whilst we are unable to guarantee 100% security, this makes it hard for a hacker to decrypt your details. You are strongly recommended not to send full credit or debit card details in unencrypted electronic communications with us. We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your password and to your computer.
6. Your rights
If you are concerned about your data you have the right to request access to the personal data which we may hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge. At any stage you also have the right to ask us to stop using your personal data for direct marketing purposes. Please contact us by mail at firstname.lastname@example.org or Firmiana Srl, Via Flaminia 29, 01033 Civita Castellana (VT).